KidZania: A city built just for kids by Grey London

Client: KidZania
Date: Aug 2016
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KidZania London is a 75,000sq ft child-sized City, where the kids are in charge! Complete with its own currency, university and more than 60 jobs for children to experience, the concept, designed to inspire, challenge and empower kids is located inside the Westfield London shopping mall in Shepherd’s Bush.

Filmed from a kid’s perspective, the new ad campaign: developed for children by children aims to encourage them to explore the world of opportunities open to them. The principle that “children can only aspire to what they know exists” is fundamental to the positioning of the KidZania brand. Working with Grey London, the through the line launch campaign invites the next generation to “Try the World On For Size”.

Credits

Creative Director: Clemmie Telford

Creative Team: Olivia Marquis, Irene Pineda

Additional Credits: Business Director: Tamsine Foggin

Account Manager: Ana Saffer

Account Executive: Andy Samuels

Senior Planner: Daniel Sherrard

Agency producer: Joseph Ogunmokun

Director: Karen Cunningham (Thomas Thomas)

Production Company Producers: Trent Simpson & Matt Bulaitis (Thomas Thomas)

Editor: Charlie Hawksworth (Loaded Dice)

Post-Production Producer: Annika Gustavsson (Grammercy Park Studios)

Audio: Zak Kurtha (Grammercy Park Studios)

Grade: Ben Rogers (Grammercy Park Studios)

Online: Mark Beardall (Grammercy Park Studios)

Creative producer: Beth Sykes

Designer: Veronika Safrankova

Retoucher: Tom Fryer

Designer/Artworker: Jeremy Wilson

Senior Planner: Daniel Sherrard

Agency producer: Joseph Ogunmokun

Director: Karen Cunningham (Thomas Thomas)

Production Company Producers: Trent Simpson & Matt Bulaitis (Thomas Thomas)

Editor: Charlie Hawksworth (Loaded Dice)

Post Production Producer: Annika Gustavsson (Grammercy Park Studios)

Audio: Zak Kurtha (Grammercy Park Studios)

Grade: Ben Rogers (Grammercy Park Studios)

Online: Mark Beardall (Grammercy Park Studios)

Creative producer: Beth Sykes

Designer: Veronika Safrankova

Retoucher: Tom Fryer

Designer/Artworker: Jeremy Wilson

Digital producer: James Kavanagh

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