However you feel, really feel by Grey London
Bose is launching a new, fully integrated advertising campaign focused on conveying how our headphones and the power of music can elevate whatever you are feeling.
In the first four 30-second commercials titled 'Alive', 'Bliss', 'Hope', and 'Young', you see someone experiencing an emotional moment that is made better when listening to Bose QC35 II’s. The central idea is that Bose headphones help you feel more deeply, no matter what you are experiencing or listening to, and is captured in the endline: ‘However you feel, really feel’.
The creative development of these spots was led by Grey London. They were shot in Vancouver, and were set to an original soundtrack composed by Oscar-nominated American pianist and composer Dustin O’Halloran. They began running in the US on 15 October with the ‘Young’ spot, and will break in Canada, France, Germany, Norway, Sweden and UK starting on 1 November.
Creative Directors: Dan Cole, Andy Garnett
Creatives: Lex Down, Jamie Starbuck, Andy Preston, Brian Platt, Samira Ansari
Agency Producer: Tash Bloom
Agency Assistant Producer: Jessie Gammell
Account team: Justine Johnson, Oscar Flintoft, Andy Samuels, Jordan Hutchinson
Director: Miles Jay
Production Company: Smuggler
Producer: Ben Roberts
DoP: Evan Prosofsky
Music Supervision: Wake The Town
Music Composition: Dustin O’Halloran
Sound Design: Sam Ashwell at 750mph
Editor: Ben Jordan at Work Editorial
Post Production: Absolute Post
Post Producers: Belinda Grew / Kirsty Murray
2D Lead: Owen Saward
2D Assist: Zdravko Stoitchkov
Colourist: Tom Poole at Company3 NY
CG: Dan Baiton