The Drum Awards for Marketing Entry Deadline

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Date: Nov 2017
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Bose is launching a new, fully integrated advertising campaign focused on conveying how our headphones and the power of music can elevate whatever you are feeling.

In the first four 30-second commercials titled 'Alive', 'Bliss', 'Hope', and 'Young', you see someone experiencing an emotional moment that is made better when listening to Bose QC35 II’s. The central idea is that Bose headphones help you feel more deeply, no matter what you are experiencing or listening to, and is captured in the endline: ‘However you feel, really feel’.

The creative development of these spots was led by Grey London. They were shot in Vancouver, and were set to an original soundtrack composed by Oscar-nominated American pianist and composer Dustin O’Halloran. They began running in the US on 15 October with the ‘Young’ spot, and will break in Canada, France, Germany, Norway, Sweden and UK starting on 1 November.


Creative Directors: Dan Cole, Andy Garnett

Creatives: Lex Down, Jamie Starbuck, Andy Preston, Brian Platt, Samira Ansari

Agency Producer: Tash Bloom

Agency Assistant Producer: Jessie Gammell

Account team: Justine Johnson, Oscar Flintoft, Andy Samuels, Jordan Hutchinson

Director: Miles Jay

Production Company: Smuggler

Producer: Ben Roberts

DoP: Evan Prosofsky

Music Supervision: Wake The Town

Music Composition: Dustin O’Halloran

Sound Design: Sam Ashwell at 750mph

Editor: Ben Jordan at Work Editorial

Post Production: Absolute Post

Post Producers: Belinda Grew / Kirsty Murray

2D Lead: Owen Saward

2D Assist: Zdravko Stoitchkov

Colourist: Tom Poole at Company3 NY

CG: Dan Baiton