Breast Buffer by Grey India

Agency: Grey India
Date: Apr 2019
Your Vote
Overall Rating
Opps, please vote again
9 votes

Indian Video-On-Demand platform, ALTBalaji, has redesigned its buffering content symbol to provide viewers with a reminder to perform a breast examination.

The ‘Breast Buffer’ is a discreet pop-up which appears when content is buffering and serves as a reminder to women that they should conduct a short breast self-examination.

The aim is to turn a moment of irritation for subscribers while they wait for content to load into an awareness and education exercise. Awareness about breast cancer and preventive self-care has become increasingly important in India due to an increase in breast cancer amond women under the age of 50 years.


Client: ALTBalaji India

Agency: Grey Group India

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.