HSBC: Pass the Sevens by Grey

Hong Kong Sevens, is one of Hong Kong’s largest and most popular sporting events of the year and features the game of Rugby. This year, Grey Hong Kong created a campaign for co-sponsor HSBC, to leverage on this sporting event and to shine the spotlight on some of HSBC’s business customers.

GREY partnered with one of HSBC’s local innotech customers, Insight Robotics, and created a state-of-the-art rugby ball. The ball then travelled throughout Hong Kong and into the hands of different local businesses. They were given the opportunity to pitch or introduce their business to the camera.