The Drum Awards for Marketing - Extended Deadline

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Through an evocative and emotional story of a father and daughter’s relationship, the Workplace Safety and Health (WSH) Council’s 2016 National WSH Campaign sheds light on the emotional distress and the damage and impact a workplace accident can cause.

The Vision Zero movement was initiated and championed by the WSH Council to help everyone adopt the mindset that all injuries and ill-health in the workplace are preventable. All workers are not only responsible for their own safety at work but also of their co-workers as everyone deserves to go home safely to their loved ones at the end of each day.

The film, which is based on a true incident, was directed by the legendary Singaporean director, Royston Tan, and produced by Play Films.

Credits

Clients: Lai Fung, Ho Siew, Liang Yeo, Yen Ling, Lim Davin, Teo Amira Osman

Agency: Ali Shabaz, Karn Singh, Akanksha Jain, Cinzia Crociani, Herbert Pradjaja, Julie Chua, Khoo Suat Ling, Juhi Manwani, Marco Iodice, Huma Qureshi, Pang Yanrong