The Drum Awards for Marketing - Extended Deadline

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Client: Hotels.com
Date: May 2017
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Hotels.com unveiled a new brand campaign, focusing on helping users find the perfect stay at the best prices, and letting them do more with their savings.

"Instant Savings," created by Grey Group Singapore, the campaign comprises of a series of humourous short films revolving around the themes of saving money and maximising the vacation.

The ads illustrate several oft-relatable travel episodes; a young couple on their honeymoon debate their itinerary options; another ponders how best to accommodate their children in favor of a quiet moment together; while a third spot comically features a couple scrimping and having to subsist on an instant noodles-based diet.