GSK/ Horlicks: advert-top-1 by Grey Group Singapore
- Location:
The multi platform campaign is built around an immersive game for kids, designed to help educate them on the importance of nutrition. The campaign focuses around the story of Dr. Greedy and his Metaloids taking over The Horlicks Factory. In order to stop the evil genius, four heroes, Omair, Akin, Ida and Damien, need to unite to stop him.
Credits
GSK VP & Global Business Lead, Family Nutrition: Michael Duffy
GSK Marketing Director Asia, Family Nutrition: Tom Wells
Junior Art Director: Eugene Tan
Senior Graphic Designer: Luis Fabra
Vice President and Senior Executive Producer: Brendan Cravitz
Producer: Lauren Reilly
Vice President, GSK: Mimi Nicklin
Executive Vice President, GSK: Tom Evans
Account Director: Penelope Wetherill
Account Manager: Celestine Quek
Vice President, Global Strategy Director: Judd Labarthe
Regional PR & Corp Communications Director: Huma Qureshi
Regional Corporate Communications Executive: Pang Yanrong
