Pringles: Sad Device by Grey Group
- Location:
Pringles is returning to the Super Bowl, and it is continuing with its ‘Flavor Stacking’ theme started last year with Bill Hader. This time, however, the ‘star’ is a sad Alexa-like device which yearns to have tastebuds.
The brand, which pushed its bold flavors, playful nature and endless stacking possibilities last year, will be showcasing an ad featuring an emotional smart device and an iconic song.
The 30-second ad, created by Grey Group, will air during the second quarter and will be seen nationally on TV and online streaming versions of the game.
In ‘Sad Device,’ two guys sit in their apartment, surrounded by multiple cans of Pringles. One stacks three chips into a ‘spicy nacho stack’ while the other asks how many stack combinations there could possibly be. The voice assistant on the table comes up with “318,000” before stating that it will never taste any of those combinations because it has no hands, no mouth and no soul. Before it gets sadder, one guy interrupts and says, “cool, play Funkytown” as the device quickly switches to the Lipps, Inc. disco hit.
Credits
CREATIVE AGENCY: Grey New York
Advertiser: Pringles
Agency: Grey
Chief Creative Officer: John Patroulis
Deputy Chief Creative Officer: Rob Lenois
Deputy Chief Creative Officer: Jeff Stamp
Creative Director / Art Director: Leo Barbosa
Creative / Writer: Cuanan Cronwright
Art Director: Shannon Smith
Writer: Dan Greener
Art Director / Senior Designer: Robert Jencks
Writer: Tan Erginay
Art Director: Molly Johnson
Writer: Evan Elberson
EVP, Global Account Director: Nikki Maizel
VP, Account Director: Nicole Nazarenus
Senior Account Executive: Amanda Lederman
Project Manager: Grace Juster
EXECUTIVE PRODUCTION: Townhouse
Townhouse Chief Production Officer: James McPherson
Townhouse Head of Integrated Production: Tania Salter
Townhouse VP / Exec. Integrated Producer: Adam Seely
Townhouse VP / Integrated Producer: Sam Helfer
Townhouse Associated Integrated Producer: Charlie Stillman
Townhouse Music Producer: Kurt Steinke
Production Company: dummy
Director: Harold Einstein / dummy
Exec Producer : Michael Kanter / dummy
Line Producer : Michael Kanter / dummy
Director of Photography: Jay Feather
Editor: Sean Lagrange / Arcade Edit
Assistant Editor (LA): Michael Rees / Arcade Edit
Assistant Editor (NY): Sam Barden / Arcade Edit
Producer: Fanny Cruz / Arcade Edit
EP / Partner: Sila Soyer / Arcade Edit
Color Correct: Greg Reese / The Mill
Senior Color Producer : Rochelle Brown / The Mill
Music/Sound Design: Glen Landrum / Sound Lounge
Principal Talent: Willie Southward, Garrett Bales
VO Talent: Haneen Murphy
