Pringles: Sad Device by Grey Group

Agency: Grey Group
Client: Pringles
Date: Jan 2019
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Pringles is returning to the Super Bowl, and it is continuing with its ‘Flavor Stacking’ theme started last year with Bill Hader. This time, however, the ‘star’ is a sad Alexa-like device which yearns to have tastebuds.

The brand, which pushed its bold flavors, playful nature and endless stacking possibilities last year, will be showcasing an ad featuring an emotional smart device and an iconic song.

The 30-second ad, created by Grey Group, will air during the second quarter and will be seen nationally on TV and online streaming versions of the game.

In ‘Sad Device,’ two guys sit in their apartment, surrounded by multiple cans of Pringles. One stacks three chips into a ‘spicy nacho stack’ while the other asks how many stack combinations there could possibly be. The voice assistant on the table comes up with “318,000” before stating that it will never taste any of those combinations because it has no hands, no mouth and no soul. Before it gets sadder, one guy interrupts and says, “cool, play Funkytown” as the device quickly switches to the Lipps, Inc. disco hit.

Credits

CREATIVE AGENCY: Grey New York

Advertiser: Pringles

Agency: Grey

Chief Creative Officer: John Patroulis

Deputy Chief Creative Officer: Rob Lenois

Deputy Chief Creative Officer: Jeff Stamp

Creative Director / Art Director: Leo Barbosa

Creative / Writer: Cuanan Cronwright

Art Director: Shannon Smith

Writer: Dan Greener

Art Director / Senior Designer: Robert Jencks

Writer: Tan Erginay

Art Director: Molly Johnson

Writer: Evan Elberson

EVP, Global Account Director: Nikki Maizel

VP, Account Director: Nicole Nazarenus

Senior Account Executive: Amanda Lederman

Project Manager: Grace Juster

EXECUTIVE PRODUCTION: Townhouse

Townhouse Chief Production Officer: James McPherson

Townhouse Head of Integrated Production: Tania Salter

Townhouse VP / Exec. Integrated Producer: Adam Seely

Townhouse VP / Integrated Producer: Sam Helfer

Townhouse Associated Integrated Producer: Charlie Stillman

Townhouse Music Producer: Kurt Steinke

Production Company: dummy

Director: Harold Einstein / dummy

Exec Producer : Michael Kanter / dummy

Line Producer : Michael Kanter / dummy

Director of Photography: Jay Feather

Editor: Sean Lagrange / Arcade Edit

Assistant Editor (LA): Michael Rees / Arcade Edit

Assistant Editor (NY): Sam Barden / Arcade Edit

Producer: Fanny Cruz / Arcade Edit

EP / Partner: Sila Soyer / Arcade Edit

Color Correct: Greg Reese / The Mill

Senior Color Producer : Rochelle Brown / The Mill

Music/Sound Design: Glen Landrum / Sound Lounge

Principal Talent: Willie Southward, Garrett Bales

VO Talent: Haneen Murphy

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