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Indian Air Force: I am a girl by Grey Group India

Date: May 2017
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'A girl who is supposed to be the homemaker, is the girl who will now defend our homes' is what Indian Air Force aims to achieve through their new ad film 'Ek ladki hoon main' which translates to 'I am a girl' in English.

The film seeks to empower women and enlighten, or rather portray to the world, what women are capable of. The Indian Air Force is showing the way forward by commissioning India’s first batch of women fighter pilots, walking the talk and shattering the stereotypes around what work women could or couldn’t do. In many ways, this is a definitive stamp of equality, coming from the Air Force - often perceived as a bastion of male–only bravado.