Date: Nov 2016
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Conceptualised and executed by Grey group Bangalore, this TVC from Britannia sees a father-son duo caught in the most important question of the hour: Who gets to eat the cake? Who deserves it more?

In teh Tv ad, the father narrates a fantastical tale where he is recounting an incident when the child was much younger. He claims that when the boy’s Britannia Cake pack was stolen by a monkey, he undertook great risks to bring it back to the child. The child turns out to not be as gullible as presumed.

Credits

Britannia Team: Manjunath Desai, Nidhi Saraf, Priyadarshini, Rohita Singh

Agency: GREY Group, Bangalore

Creative: Sandipan Bhattacharyya, Loreto Basumatary, Mark Flory

Account Management: Vishal Ahluwalia, Leena Piragal, Jayendra Katti, Shreyas Kiran

Planning: Barsha Chakraborty

Films: Samir Chadha

Production House: Future East films

Director: Ashim Ahluwalia

Producer: Priyanka Bangia