This Women’s Day, Olay brings powerful female icons Lin Chiling, He Shui, Gao Yuan Yuan and more than 100 Key Opinion Leaders (KOLs) together to share personal stories that represent what it means to have no fear of age, to defy age taboos and judgment facing women in China today.
Olay dares these women and millions more to engage in this taboo topic in China openly, and creates a movement behind the belief that “the number that defines a woman is not her age, but her fearless story”.
This campaign comes to life through intimate films, as Lin Chiling, He Shui and Gao Yuan Yuan share personal untold stories about their stories of proudest achievements, and how this number defines them rather than their age and the tensions that come with it.
In social, 100 female KOLs from different backgrounds also share their own fearless stories. Simultaneously, a special Women’s Day publication from the collaboration between Olay and Bazaar will also feature 20 women, documenting what number they believe defines them and goes into the detail of their ups and downs
In one of the busiest subway stations in Shanghai, Olay also turns the area into a library – where all the fearless stories collected are turned into a collection of book covers. This will also be the backdrop for Pear Video, a popular digital news platform in China, to carry out street interviews with all women about the theme.
P&G Greater China, Skin Care - Olay
Vice President: Hyoeun Kim
General Manager: Victor Leung
Brand Manager: Mingo Wang
Grey Group Hong Kong
Chief Executive Officer: Sarah Trombetta
Chief Creative Officer: Michael Knox
Group Creative Director: Christopher Lee
Business Director: Duffy Lau
Planning Director: Ann Zhang
Creative Team: Jeffrey MC Wong, Augustine Huang, Joy Li, Jeffrey Wong
Account Service Team: Frankie Lo, Natalie Chan, Vanessa Luk
Producer: Maggie Ng
General Manager, Grey Shopper DPI: Iris Hsu
Retail Executive Creative Director, Grey Shopper DPI: Edy Ng
GreynJ United Thailand
Apiwat Pattalarungkhan – Creative Director
Irvine Prisilia – Creative Director
Tanongsak Tannoprat – Copy writer
Iris Guan, Angel Liang