Joy of Life: advert-body-1 by Grey Group Hong Kong
- Location:
To raise awareness of the fact that at least 100 million girls have disappeared due to sex-selective abortions, Joy of Life and Grey Group Hong Kong hosted a photographic exhibition called “First Photo Last Photo”. It featured ultrasound images of girl foetuses, which would be her first photo but could also be her last.
Credits
Grey Hong Kong & Shanghai
Deputy Worldwide Chief Creative Officer – Per Pedersen
Managing Director & Chief Creative Officer, HK – Keith Ho
Managing Director, SH – June Lyloc
Executive Creative Director – Attlee Ku
Creative Director – Eric Hong, Christopher Lee
Creative – Jackie Wong, Jeffrey MC Wong, Jeffrey Wong, Ritta Deng, Jesse Lee, Keith Lam, Jonathan Lim
Account Service – Matt Wong Web Developer – Hocti Ho
Production House – Breathe Pictures Ltd.
Regional Director, Public Relations & Corporate Communications – Huma Qureshi
Regional Corporate Communications Executive – Yanrong Pang
