Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

HSBC: Solar Shelter by Grey Group Hong Kong

Client: HSBC
Date: May 2017
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
1 votes

HSBC and Grey Group Hong Kong have brought the potential of the Belt and Road Initiative while embracing sustainability to life with a solar-driven tram shelter.

The shelter, outside the HSBC main building in Hong Kong, has been transformed into an innovative statement, lighting the way to a greener future. Solar panels were installed on the tram shelter roof to power the 60 light bulbs at night.

Credits

Christopher Lee, Creative director

Jeffrey Wong, Associate creative director

Keith Lam, Senior copywriter

Jackie Wong, Senior art director

Elsie Lau, Art Director

Jeffrey Wong, Art director