The Drum Awards for Marketing - Extended Deadline

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Client: HSBC
Date: May 2017
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HSBC and Grey Group Hong Kong have brought the potential of the Belt and Road Initiative while embracing sustainability to life with a solar-driven tram shelter.

The shelter, outside the HSBC main building in Hong Kong, has been transformed into an innovative statement, lighting the way to a greener future. Solar panels were installed on the tram shelter roof to power the 60 light bulbs at night.

Credits

Christopher Lee, Creative director

Jeffrey Wong, Associate creative director

Keith Lam, Senior copywriter

Jackie Wong, Senior art director

Elsie Lau, Art Director

Jeffrey Wong, Art director