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“The world isn’t getting smaller, it’s getting closer. Especially in the world of tourism, where destinations are lost in the sea of sameness. In a heightened competitive landscape, how can Hong Kong stand out?”

Developed in tandem with Grey Group Hong Kong, the ‘Best of All, It’s In Hong Kong’ global campaign by the Hong Kong Tourism Board invites citizens of the world to experience Hong Kong through the eyes of its locals.

Beginning with four brand videos and a director’s cut, visitors are encouraged to see and feel Hong Kong through differing experiences including: Gourmet Dining, Trendy Fashion and Entertainment, Family Adventures across Land, Sea and Sky, as well as experiencing the Great Outdoors Just Next To The City.


Tina Chao – General Manager, Marketing

Michelle Tan – Senior Manager, Brand Marketing

Farrida Lui – Manager, Brand Marketing

Rudie Lynes – Manager, English Editorial (Marketing)

Chan Ching Man – Senior Chinese Editor

Emily Wong – Assistant Manager, Brand Marketing

Monica Hui – Assistant Manager, Brand Marketing

Queenie Cheng – Senior Executive, Brand Marketing

Yani Wong – Executive, Brand Marketing

Sharon Chan - Senior English Editor

Yuki Xu - Senior Chinese Editor

Production House – Such Films

Media Agency – Mindshare Hong Kong