Sweetshop’s Andrew Lang is behind a vibrant film for Carlsberg from Grey Hong Kong that celebrates the energy and diversity of Chinese New Year.
Shot in Shanghai, the film brings to life a variety of different textures and energies that Chinese New Year encompasses.
Entitled ‘Going Up’, the film centres around a couple who, when all the buttons in an elevator are accidentally pressed, are thrust into a series of wild, unpredictable worlds. What they see when the doors open is expressionistic and dream-like. While they themselves remain totally in the real world. This intercutting of real / surreal drives the energy and excitement of the film.
Client 客户: Carlsberg
Agency 广告公司: Grey Hong Kong
Chief Creative Officer 首席创意师: Michael Knox
Executive Director 执行导演: Jacquelyn Pang
Associate Creative Director 副创意总监: Jackie Wong
Head of TV Production 电视制作负责人: John Lo
Producer 制片: Wing Tam
Assistant Account Director 助理客户总监: Ted Tam
Account Executive 客户总监: Becky Lai
Production Company 制作公司: Sweetshop
Director 导演: Andrew Lang
Managing Director 监制: Laura Geagea
Producer 制片: Catherine Law
DOP 摄影师: Gianpaolo Lupori
Art Director 艺术总监: Julius Mak
Editor 剪辑师: Anais Siab
Colourist 调色师: Simon Astbury, Digital Domain
Online Post Production 线上后期制作: Rex Or, Digital Domain
Post Production Executive Producer 后期监制: Steven Marolho, Digital Domain
Post Production Producer 后期制片: Alexei Golob, Digital Domain
Music Composer and Sound Engineer 音乐制作与声音工程师: Hank Lee, Beijing