Carlsberg: Going Up by Grey & Sweetshop

Client: Carlsberg
Date: Jan 2020
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Sweetshop’s Andrew Lang is behind a vibrant film for Carlsberg from Grey Hong Kong that celebrates the energy and diversity of Chinese New Year.

Shot in Shanghai, the film brings to life a variety of different textures and energies that Chinese New Year encompasses.

Entitled ‘Going Up’, the film centres around a couple who, when all the buttons in an elevator are accidentally pressed, are thrust into a series of wild, unpredictable worlds. What they see when the doors open is expressionistic and dream-like. While they themselves remain totally in the real world. This intercutting of real / surreal drives the energy and excitement of the film.

Credits

Client 客户: Carlsberg

Agency 广告公司: Grey Hong Kong

Chief Creative Officer 首席创意师: Michael Knox

Executive Director 执行导演: Jacquelyn Pang

Associate Creative Director 副创意总监: Jackie Wong

Head of TV Production 电视制作负责人: John Lo

Producer 制片: Wing Tam

Assistant Account Director 助理客户总监: Ted Tam

Account Executive 客户总监: Becky Lai

Production Company 制作公司: Sweetshop

Director 导演: Andrew Lang

Managing Director 监制: Laura Geagea

Producer 制片: Catherine Law

DOP 摄影师: Gianpaolo Lupori

Art Director 艺术总监: Julius Mak

Editor 剪辑师: Anais Siab

Colourist 调色师: Simon Astbury, Digital Domain

Online Post Production 线上后期制作: Rex Or, Digital Domain

Post Production Executive Producer 后期监制: Steven Marolho, Digital Domain

Post Production Producer 后期制片: Alexei Golob, Digital Domain

Music Composer and Sound Engineer 音乐制作与声音工程师: Hank Lee, Beijing

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