The Drum Awards for Marketing - Extended Deadline

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Date: May 2016
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Grey Canada has created a powerful campaign for the Salvation Army called "Poverty isn't always easy to see." In a video, potential home buyers visit an open house. But when they walk in, they are faced with a number of alarming statistics, like the fact that one in seven children go to school hungry and one in five Canadians skip meals to make ends meet. The campaign is meant to shine light on the fact that "poverty often remains hidden by a seemingly fine exterior" and encourages people to make donations outside of the holiday season. A 360-degree virtual tour of the home lets people explore the open house featured in the film digitally.

Credits

Chief Creative Officer: Patrick Scissons

Creative Director: Joel Arbez

Creative Director: James Ansley

Art Director: Ryan McNeill

Writer: Sue Kohm

Account Executive: Kit Kostandoff

Producer: Erica Metcalfe

Print Producer: Elizabeth Macaulay

Mac Artist: Steven Lobel

Director of Technology and UX: Marc Cattapan

Developer: Darren Neville

Digital Producer: Jaan Yew Woon

Production Company: Skin and Bones Film Company

Director: Fraser White

Executive Producer: Liane Thomas

Line Producer: Jeff Schwartz

Director of Photography: Mark Peachey

Editorial: Saints Editorial

Executive Producer: Michelle Lee

Editor: Robin Haman

Post Production: Alter Ego

Executive Producer: Cheyenne Bloomfield

Colourist: Tricia Hagoriles

Online: Steve McGregor

Music and Sound Design: Grayson Matthews

Executive Producer: Kelly McCluskey