Salvation Army: Poverty isn't always easy to see by Grey Canada
- Location:
Grey Canada has created a powerful campaign for the Salvation Army called "Poverty isn't always easy to see." In a video, potential home buyers visit an open house. But when they walk in, they are faced with a number of alarming statistics, like the fact that one in seven children go to school hungry and one in five Canadians skip meals to make ends meet. The campaign is meant to shine light on the fact that "poverty often remains hidden by a seemingly fine exterior" and encourages people to make donations outside of the holiday season. A 360-degree virtual tour of the home lets people explore the open house featured in the film digitally.
Credits
Chief Creative Officer: Patrick Scissons
Creative Director: Joel Arbez
Creative Director: James Ansley
Art Director: Ryan McNeill
Writer: Sue Kohm
Account Executive: Kit Kostandoff
Producer: Erica Metcalfe
Print Producer: Elizabeth Macaulay
Mac Artist: Steven Lobel
Director of Technology and UX: Marc Cattapan
Developer: Darren Neville
Digital Producer: Jaan Yew Woon
Production Company: Skin and Bones Film Company
Director: Fraser White
Executive Producer: Liane Thomas
Line Producer: Jeff Schwartz
Director of Photography: Mark Peachey
Editorial: Saints Editorial
Executive Producer: Michelle Lee
Editor: Robin Haman
Post Production: Alter Ego
Executive Producer: Cheyenne Bloomfield
Colourist: Tricia Hagoriles
Online: Steve McGregor
Music and Sound Design: Grayson Matthews
Executive Producer: Kelly McCluskey