Tijolos de Mariana: Bricks from Mariana by Grey Brazil

Date: May 2016
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Last fall, the Fundão Dam collapsed in Mariana, Minas Gerais state in Brazil, injuring and killing dozens of people. According to Grey Brazil, "a sea of mud covered dozens of cities, decimated lives, and destroyed the environment." To help the area rebuild, the agency created a project called 'Bricks from Mariana.' Grey Brazil said that the project aims to "accelerate the revival of the affected region, by helping clear the area, by restoring jobs, by rebuilding houses, hospitals, schools, and community centers, and by generating revenue for local communities." In partnership with a group of engineers, the agency is transforming mud from the disaster into clean and non-toxic raw material for the production of ecological bricks. The bricks will help rebuild homes, schools, and recreation centers in the affected region, and the 'Bricks for Mariana' factory will have a 100% local workforce, which will help provide jobs in the community.

Credits

CCO: Rodrigo Jatene

ECD: Adriano Matos

Creative Team: Marcelo Bruzzesi, Pedro Rocha, Ricardo Barbosa

Account Team: Lígia Mello

Project Team: Nathália Beividas

RTVC Team: Nicole Godoy, Mariana Mendes, Natacha Veiga, Ian Inglez

Producer: Robinson Silva

CEO: Sergio Prandini

COO: Marcia Esteves

Production House: Zohar Content

Executive Producer: Fernando de Souza, Isabelle Tanugi, Carlos Paiva, Fernanda Rossi

Directors: Michel Coeli

Photography Director: Felipe Hutter

SFX: AudioButique

Editing: Felipe Bartorilla, Alexandre Britto

Sound: Lourenço Rolon Jr

Account: Luciana Albuquerque

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