The National Holocaust Centre & Museum was founded by a remarkable Methodist family in 1996. It is the UK’s leading provider of Holocaust education, supported by the Government’s Holocaust Commission, the Arts Council and private benefactors. It needs to raise its profile. Our strategy was twofold:
1. Raise its profile around a tangible which people could understand. And which differentiates it from other educational resources such as the Holocaust Exhibition at the Imperial War Museum. We decided on an interactive 3D exhibit the NHC is developing that will keep the stories of the last remaining Holocaust survivors’ alive forever. We christened the exhibit ‘The Forever Project’.
2. Strategic Positioning: be the only Holocaust educational resource to accentuate the positive. By focusing on survivors not as victims but as heroes with the power to inspire, teach and transform lives · as the amazing men and women have done for over 60 years, for everyone who has met them from Kofi Annan to schoolkids to prison inmates.
Written & directed by: Malcolm Green
Director of Photography: Tom Baker
Additional Credits: Editor: Tom Baker
Music Composer: Robin Schlochtermeier
Sound Recording: Guido Lerner
Producer: Joel Maguet
Additional Editing: Blake Dixon
Sound Mix: Brown Bear Audio
Campaign Strategist: Marc Cave
Social Media Strategy & Distribution: Stephen Wise, Adam Ward (Trigger Buzz)
Wed Design & Build: Dylan Kitchener, Jakub Hudak (Trigger Buzz)
Visual Identity Design: Paolo Vendramini