A fake Alexa wannabe is featured in a new campaign for insurance company SafeAuto to spoof the imperfections in popular AI devices and users’ instincts to accept the answers regardless.
Dozens of new TV, digital and social media ads by SafeAuto agency Greatest Common Factory, introduce Fârnhäan, a lightbulb atop a wooden box that confidently gives wrong answers in a faux German accent, to drive home the fact that things don’t always make sense in a world of AI and fake news, but by contrast, getting a car insurance quote can be simple, easy and rewarding.
In all spots, an announcer interrupts, saying “that doesn’t sound right,” and invites viewers to check out SafeAuto, closing with, “at least someone’s making sense.” A range of storylines will play out on social media – based on how Fârnhäan might interact and comment on each platform.
Greatest Common Factory gave Fârnhäan a backstory including a fictional scientist, Dr. Greta von Blünk, who’s the subject of a teaser campaign introducing the device.
Copywriter: Zach Rener, Tyler Crelia
Art Director/Director/ECD: John Trahar
Producer: Joel Pettit
Executive Producer: Karen Jacobs
Editor: Tyler Crelia
Designer: Richard Sanchez
Social Media: Zach Rener, Chad Beck
VO: Zach Rener
Line Producer: Sue Crain
Production Designer: Eric Archer
DP: Corey Walter
Photographer: Bill Sallans
Post and Finish: Nick Smith, Finland Finish
Sound and Mix: Dave Bewley, Pony Sound
Business Affairs: Melisa Smith
Music: Singing Serpents, Asche & Spencer
Client: Charlie Kordes