UK Says No More by Great Guns
The coronavirus pandemic has affected every aspect of our lives, with one of the most troubling statistics to emerge from the crisis being the dramatic rise in domestic abuse reports. In the UK, the number of domestic killings has doubled during lockdown and calls to domestic violence helplines have increased by 120% – with traffic to their websites tripling.
Directed by Great Guns’ Calum Macdiarmid, the spot begins with a man vigorously washing his hands, as viewers watch from outside his kitchen window. Whilst his behaviour initially appears to be a now-common practice during the pandemic, the camera gradually pans into the house, revealing a harrowing twist.
The film is being broadcast on the NFL’s network in the US, as well as distributed through No More and NFL social channels in the US and UK.
Client: No More
Global Executive Director: Pamela Zabella
Development Manager: Alex Murphy
Chairwoman and CCO: Nicky Bullard
Creative Director: Jon Wells
Account Director: Sarah Tille
Director: Calum Macdiarmid
Producer: Tim Francis
EP: Laura Gregory, Adam Collins
DOP: Max Witting
Editor: Nick Saunders
Grade: Stef Colasi @ Okay Studio
Sound: Dugal Macdiarmid @ Wave
Camera Supply: Pixi Pixel