Every year, hundreds of people die from suicide at train stations in the UK. Such a troubling statistic, along with the impact that the coronavirus pandemic has had on our mental health, has been a growing topic of conversation as we work to become more open about our personal struggles.
In order to confront the issue of suicide, and reach those suffering from mental health issues, Network Rail has launched a touching new campaign in partnership with mental health charity Chasing the Stigma to remind viewers that, despite the current circumstances, there’s always hope.
Creatively devised by Ardmore and directed by Great Guns’ Duncan Christie, the film is a portrait of modern day British life, seen through the lens of a train station. Focusing on a vulnerable character who ultimately finds a moment of connection on his journey, the spot offers an insight into the spectrum of life found at a train station - and the overwhelming feeling of hope that travellers often come away with.
Client: Network Rail
Senior Media Campaigns Manager: Lucy Jones, Lisa Russell
Executive Creative Director: Paul Bowen
Director: Chris Powell
Account Director: Hannah Maxwell Smyth
Account Manager: Chris Sloan
Production Company: Great Guns
Director: Duncan Christie
Casting Director: Kharmel Cochrane
On Set Co-Director: Calum Macdiarmid
DOP: Sy Turnbull, Joe Cook
Editor: David Warren @ Nomad
Grade: Matt Turner @ Absolute
Sound Design: Sean Mahoney @ Jungle
Composer: Zebedee Budworth