Carletti: People Complete Ridiculous Tasks for Candy by Great Guns & Envision

Danish confectionary company Carletti has unveiled four 30-second adverts show people inventing bizarre excuses to reward themselves with candy. Created by agency, Envision, and produced by TorpBerthelsen, the ads were directed by Peter Harton.

Each of the four films begin with a group of people gazing longingly at a mysterious wooden box. In ‘Dry Artistic Swimming’, they drop to the floor in synchronised movements and finally forming a hexagon with their bodies. In ‘Big Toe’, a man confidently kicks off his shoe to reveal impressive toe movements, which are met with approval from his companions. One film features a woman slowly dancing her hand towards a mousetrap as the others dance anxiously behind her in a mesmerising combination of casualness and nail-biting tension.

In each scenario, after the group complete a peculiar activity, the wooden box opens and reveals Carletti products – accompanied by the voiceover, ‘There’s always an occasion to enjoy a [Carletti candy]. If there isn’t, invent one.’