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Help a small Dane by & Co. NoA

Agency: & Co. NoA
Date: Jun 2019
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Kids of the world stage an intervention to protect Danish kids from skin cancer in the Danish Cancer Society's latest campaign.

Last year alone, four out of 10 children in Denmark were sunburnt on holiday. Many Danes get as much UV radiation in a week in Mallorca as they do in almost half a year in Denmark and are at increased risk of skin cancer, including melanoma, in the long term.

This latest tongue-in-cheek campaign sees children from around the world taking action to help put an end to this issue. Set in Alcúdia, Mallorca (a popular holiday destination for sun-seeking Danes), the film sees local kid, Ramon, urging small Danes to protect themselves from the sun’s rays so that they can stop being ‘red and boring’ and play with the other kids.

Credits

Client: Danish Cancer Society & TrygFonden

Executive Project Manager, Danish Cancer Society: Peter Dalum

Campaign manager, Danish Cancer Society: Dorte Dahl

Campaign manager, Danish Cancer Society: Thomas Koefoed

Head of press, TrygFonden: Karen Bøgedal

Agency: &Co / NoA

Creative Director: Robert Cerkez

Art Directors: Ole Hoffmann & Kristoffer Winther

Copy writer: Kristian Eilertsen

Account Director: Morten Fabricius

Account Manager: Anders Antvorskov

SoMe Planner: Nynne Sille Hansen

Final artist: Morten Grundsøe

Production Company: &Co. Productions / NoA

Director: Peter Harton

Executive Producer: Anders Darre

Producer: Filippa Borg von Bülow

Line-Producer: Maria-Louise Ottesen

Editor: Anders Jon

Director of Photography: Ulrik Boel Bentzen

Set design and wardrobe: Jane Marshal Whittaker

Gaffer: Martin Lerche

Sound recordist & Sound Design: Kevin Koch

Make-Up: Louise Bruun

Casting Mallorca: Virginia Beauget

Casting DK: Casteriet ved Anders

Grading: Bacon X / Hannibal

Music: Asger Baden & Peder

Service Company: Orange Valley

Service Producer: Vincente Jensen

1st AD: Dani Torrejon