Fiat is going ‘All In’ with a worldwide campaign promoting the launch of its first-ever electric car. Endorsed by Leonardo DiCaprio, who has spent the last 20 years fighting climate change and defending biodiversity, Fiat’s new mission is to invite everyone to champion more sustainable living. To support this cause, the car manufacturer has not only launched a new fully-electric Fiat 500, but three one-off collaborations with Italian fashion brands Bulgari, Armani, and Kartell.
The three unique models – which will be auctioned off with proceeds going to environmental charity The Leonardo DiCaprio Foundation – are showcased alongside the new electric 500 in a striking series of films from Leo Burnett and Movie Magic International.
Directed by Federico Mazzarisi, represented in the UK and US by Great Guns, the films are stunning explorations of light, using lamp reflections to slowly reveal each of the cars’ features before the final futuristic designs are showcased. Federico collaborated with two Italian cinematographers for the campaign, Michele Brandstetter for the fashion side of the shoot and Renato Alfarano for the car interiors.
Agency: Leo Burnett
Production Company: Movie Magic International
Director: Federico Mazzarisi (represented by Great Guns in the UK and US)
DP: Michele Brandstetter
Production Designer: Paolo Monzeglio