To support their recent sponsorship as vehicle provider for Team Wiggins, Hyundai briefed Gravity Thinking to show that they support the team every mile of the way and create a piece of content to engage the cycling community.
The content sees Hyundai and Team Wiggins getting together to surprise two amateur cyclists and give them the ride of their lives, with Sir Bradley Wiggins setting our cyclists a challenge as they became one of the pack.
Creative Director: Martyn Gooding
Art Director: Ben Carroll
Copywriter: Kylie Lewis
Planner: Warren Dell
Director: Chris Gaffey
Producer: Roisin Moloney (Bravespark)
Editor: Scott Radnor