Three UK: Switch by Gravity Road

Three UK has teamed up with Hollywood icon Dame Joan Collins, calling for mobile customers to ‘ditch and switch’ their phone network, in a playful social media campaign launched today on Three’s Instagram (@threeuk), Twitter (@ThreeUK) and Facebook feeds. The social content marks an industry-wide change, whereby from this week mobile customers can switch networks by simply sending a free text message and move networks as quickly as one working day.

The social campaign sees the famously entertaining and devastatingly witty actress, who is famed for not settling for second best, drawing on her dating experience to encourage viewers to take control and not stay in an unsatisfactory relationship. The Golden Globe star is seen living the high life on-board a yacht in sunny St Tropez, with playful nods towards the benefits of choosing ‘the one’, before she turns to the camera to say: “I’ve never settled for anyone or anything which didn’t float my boat… It’s now easier than ever to switch. So darling if they’re not satisfying you, then just... ghost them. So, take control - ditch and switch to Three.”