Client: belVita
Date: Feb 2017
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Belvita has launched a new ad spot featuring dynamic personalisation as part of its Good Mornings campaign, the first time this has ever been used in the UK for an FMCG. Created by Gravity Road, the advert will appear as YouTube pre-roll and incorporates Vogon, a dynamic YouTube overlay that contextualises the creative based on the content the viewer is watching.

Captured on 16 January, officially the most depressing day of the year, the advert follows a train guard on his boring Monday morning commuter journey. After his belVita breakfast, the guard decides to help commuters enjoy a good morning by cracking jokes over the tannoy. Proving just how contagious a good morning can be, the film sees passengers begin their journey by raising a few odd smiles, turning into hysterics by the time they arrive at their final destination.


Executive creative director: Mark Boyd

Creative director: Shruti Veeramachineni, Verity Fenner

Agency producer: Kate Pirouet

Head of platform: Max Ward

Account director: Nat Kay

Media agency: Carat

Production company: Great Guns

Director: Jonty Toosey