The Drum Awards Festival - Official Deadline

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Date: Apr 2016
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Advertising Week Europe, the continent’s largest annual gathering of ad tech, advertising, creative, entertainment, marketing and media industry leaders, has appointed London-based creative agency, Gravity Road to deliver a multi-media campaign to support the annual event, which kicks off in London from 18 to 22 April 2016.

The campaign, which will run across print, digital and outdoor outlets, blending traditional and new media targets the advertising and media community and is designed to differentiate Advertising Week Europe and encourage attendance to the week-long Festival. In particular, the campaign seeks to address potential obstacles industry employees might have for not attending Advertising Week Europe. Hand drawn decision maps use industry insights to cajole and convince people into making the right choice and not missing out.

Credits

Executive Creative Director: Mark Boyd, Mark Eaves

Art Director: Shruti Veeramachineni, Peter Conolly

Copywriter: Luke Stone, Mark Boyd