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The Laughing Cow: Cowraoke by Grape Digital

Date: Aug 2016
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He who has never spent the May holidays in Ukraine knows nothing of eternity. Especially if the May holidays coincide with Easter, as it was in 2016. In those first sunny days, thousands of Ukrainians spend their vacation in the country, in their summer cottages, or traveling around the country. “The Laughing Cow”, a popular brand of processed cheese, decided that apart from providing its fellow citizens with a tasty and healthy snack on the go, it can also share fun with them.

Jointly with the Ukrainian radio station HIT FM, we designed and launched cowraoke! When traveling in a car, you could sing along to your favorite hits on the air and win prizes.

Credits

Creative Director: Kirill Chistyakov

Art Director: Khrystyna Gladka

Copywriter: Ksenia Sergeiva

Additional Credits: Chief Executive Officer: Iurii Gladkiy

Head of Design: Evgeny Ordynsky

Client Service Director: Elena Salivon

New Business Director: Kseniya Sokur

Account Manager: Elena Savchenko

Account Manager: Yuliya Rusu

Project Manager: Ekateryna Oliynyk