He who has never spent the May holidays in Ukraine knows nothing of eternity. Especially if the May holidays coincide with Easter, as it was in 2016. In those first sunny days, thousands of Ukrainians spend their vacation in the country, in their summer cottages, or traveling around the country. “The Laughing Cow”, a popular brand of processed cheese, decided that apart from providing its fellow citizens with a tasty and healthy snack on the go, it can also share fun with them.
Jointly with the Ukrainian radio station HIT FM, we designed and launched cowraoke! When traveling in a car, you could sing along to your favorite hits on the air and win prizes.
Creative Director: Kirill Chistyakov
Art Director: Khrystyna Gladka
Copywriter: Ksenia Sergeiva
Additional Credits: Chief Executive Officer: Iurii Gladkiy
Head of Design: Evgeny Ordynsky
Client Service Director: Elena Salivon
New Business Director: Kseniya Sokur
Account Manager: Elena Savchenko
Account Manager: Yuliya Rusu
Project Manager: Ekateryna Oliynyk