The remake of Stephen King’s “It” is currently breaking cinema records in Germany. No other horror movie has ever had a better start in German theaters.
While BURGER KING® Russia already filed a complaint against the movie last week, we took it even further at the movie preview in Germany on September 27th and turned “It” into the longest advertisement BURGER KING® ever had. And the moral is: never trust a clown.
Client: BURGER KING Deutschland GmbH
Marketing BURGER KING®: Iwo Zakowski
Production: Rabbicorn Films GmbH
Creative: Grabarz & Partner Werbeagentur GmbH
Digital: setup GmbH
PR: Emanate GmbH
Media: Vizeum Deutschland GmbH