Date: Oct 2017
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The remake of Stephen King’s “It” is currently breaking cinema records in Germany. No other horror movie has ever had a better start in German theaters.

While BURGER KING® Russia already filed a complaint against the movie last week, we took it even further at the movie preview in Germany on September 27th and turned “It” into the longest advertisement BURGER KING® ever had. And the moral is: never trust a clown.


Client: BURGER KING Deutschland GmbH

Marketing BURGER KING®: Iwo Zakowski

Production: Rabbicorn Films GmbH

Creative: Grabarz & Partner Werbeagentur GmbH

Digital: setup GmbH

PR: Emanate GmbH

Media: Vizeum Deutschland GmbH