Burger King: advert-body-3 by Grabarz & Partner
- Location:
Burger King is hijacking the biggest shopping week of the year, making other brands buy fans a Whopper sandwich through a new web portal. Whopper Shopper is a new website from the BK brand that only features online banner ads from other brands so that they can be the ones to pay for people’s Whopper sandwiches.
How it works, according to a video by the burger chain, turns the traditional banner click upside down. Normally, when a shopper clicks a banner on a website and buys something from a brand, the owner of the website gets a percentage of the sale from that brand. With Whopper-Shopper.com, each time somebody clicks on one of the banner ads and purchases something, the company pays Burger King money – money that BK will give back to its guests in Whopper sandwich vouchers.
The website and promo will be up through Cyber Monday on November 26 while supplies last for US residents only.
Credits
Client: Burger King Corporation
Black Friday Whopper Shopper
Grabarz & Partner Werbeagentur GmbH
CCO: Felix Fenz
Group CD: Tobias Ahrens
CD: Matthias Preuss (Art), Jakob Eckstein (Text)
Art Director: Alessandro Perri, Erwin Lorenz
Copywriter: Andrew McEvoy
Account Manager: Tim Mangels
Planning: Irene Aniteye
Graphic Designer: Aleksandr Bobrov
Burger King:
Fernando Machado, Marcelo Pascoa, Rogelio Magaña, Renato Rossi, Diego Suarez, Klaus Schmäing, Lemsky Benedikt
Alison Brod Marketing + Communications:
Brooke Scher Mogan, Adrianna Lauricella, Dara Schopp
