Burger King Germany is celebrating Pride in a novel way, by grilling a burger into a stack of carbon and transforming it into a diamond for a gay couple.
The work from ad agency Grabarz & Partner celebrates its LGBTQ+ audience with an inclusive ad tying into its 'Have it Your Way' strapline. 'Whopper Diamond' stars couple Dima and Alvar, an Eastern European couple from a country where gay marriage is illegal.
Burger King facilitated the wedding, brought them to Germany where gay marriage is legal and thoughtfully (or crassly?) transforms its lead product in a symbol of the couples' love. The pair dubbed it a "dream come true" in that spot the culminates in the wedding celebration.
production - Soup Filmproduktion GmbH
digital - Setup GmbH
PR - Emanate GmbH