The Drum Awards for Marketing - Entry Deadline

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Client: Grab
Date: Sep 2019
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Grab has started a campaign 'Capturing One Million Smile' to encourage riders and others to participate by posting their smiling photos on Instagram with the hashtag #1000000smilesforHannah.

The idea of the campaign is based on the true story of Tanakorn Lertkarn (Tony), Grab's driver-partner in Thailand who aims to collect one million smiles to show his infinite love towards his little daughter, Hannah.

Hannah was diagnosed with heart problems while still in the womb, but miraculously was delivered safe and sound. This inspired Tony to spread positivity and happiness to everyone around him.