Client: Grab
Date: Oct 2019
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Grab launches two new brand videos featuring real-life stories of Southeast Asians who have been empowered by the region’s leading super app

What do Alicia, a traditional food truck owner in the Philippines; Mokhtar, a Singaporean who was stricken with stroke; Rudianto, one of Grab’s driver-partners in Indonesia and Mark Jayson Osita (Aji), a graduating college student have in common?

They represent a handful of the millions of Southeast Asians whose ambitions Grab has helped empower in the last few years.


The brand videos are a result of the collaborative effort between Grab’s brand and creative team, 72&Sunny, Mindshare and M&C Saatchi Performance.