Julie's Biscuits: ‘Ini Iklan Raya Baru, Tau? (This is a Raya Ad, isn’t it) by GOVT Singapore

Julie’s Biscuits has launched its Hari Raya campaign in Malaysia that takes on gender stereotypes in society.

The campaign, called “‘Ini Iklan Raya Baru, Tau?’ (This is a Raya Ad, isn’t it) and created by Govt Singapore and Layar Lucida wants to show how traditional roles are evolving in Malaysian households and how people are no longer judged by their gender, ethnicity, or age.

To bring this to life, the campaign’s film shows a fictional director trying to create a Hari Raya ad with stereotypical roles, but is forced to change the script after backlash from the cast and crew.

“Julie’s Biscuits are about people, making connections, breaking barriers, and building bridges. We believe that talent, ability, and ideas know no gender. While we as a community have made progressive steps forward, there is still much to do if we want to enact change and change mindsets on a larger scale,” said Tzy Horng Sai, the director of Julie's Biscuits.

“As we share merriment and laughter in celebration of Hari Raya, we want to encourage people to take a moment to reflect and explore how they can spread this message to strengthen the bonds of family, friendship, and humanity."