Date: Apr 2022
Your Vote
Overall Rating
Opps, please vote again
12 votes

In its debut spot for grocery delivery app Gorillas, creative agency The Or London has brought to life the weird and wonderful ordering habits of its users.

‘Whatever London Wants’ comes one year after Gorillas launched in the city, and breathes life into all the data it has gathered over that time period. Within the last 12 months, 8m products have been delivered in the capital, and this bold brand activation digs into the numbers in a creative way.

The campaign takes inspiration from the online trend of stitching together content to make it intertwine in humorous ways, and uses a series of double-entendres that highlight the products people typically order through the app. Viewers find out that Londoners love ‘blowing’ (their noses with tissues and downing cold and flu products), ‘getting smashed’ (with the hipster favorite, avocados) and ‘double dipping’ (crisps into different salsas).