The Drum Awards Festival - Digital Industries

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Client: Google
Date: Dec 2018
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Google has revved up its ‘Make Google Do It’ campaign for Christmas with a 2018 update of the festive film Home Alone.

The tech brand pulled off a coup in persuading actor Macaulay Culkin to reprise the role of Kevin McCallister for its latest ad, 28 years after he first played the plucky eight-year-old. It meticulously recreated his family's mansion too in order to entice audiences with a genuine hit of nostalgia.

In the modern retelling, we see Kevin enjoy a rather more peaceful Home Alone experience as he interacts with his Google Assistant smart speaker.

‘Home Alone Again with the Google Assistant’ pays homage to a number of iconic scenes from the movie: Kevin tells the hardware to aftershave to his shopping list after running out and tells the pizza delivery guy to “Keep the change, you filthy animal” without having to move from the sofa.

Meanwhile he is able to launch his ‘Operation Kevin’ routine of locking the doors and turning off the lights while eating his dinner of mac and cheese.