Google: Here to Help

Google has enlisted the Beatles song ‘Help’ to promote its multiple offerings as saviors to the millions that use the search giant’s services.

The campaign debuts on MLB Opening Day and will air during the NCAA Sweet 16 games. The 60-second spot, 'Here to Help,' features user-generated content to show real, relatable life moments where Google products help make things a little better for users – like trying to avoid traffic to get home faster, having to “undo send” an email or going incognito to enjoy some quality family time.

Additional 15-second spots will roll out across TV and online throughout the rest of the NCAA tournament and MLB opening week. It was created by Google’s in-house Brand Studio.

The 15-second spots center on little moments where people need various versions of help from Google. One features a couple young boys in a bath covered in paint. The dad asks whose idea it was, while Google Home finds “playgrounds near me.” Another humorous bit of footage sees a teen cymbal player losing one of his cymbals mid-anthem, as the Google assistant types “add cymbal strap to shopping list.”