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The Drum

Google: Get Back To What You Love

Client: Google
Date: Apr 2021
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Google is encouraging the public to 'get back to what you love' with a video that ends with the search phrase: 'Covid vaccine near me.'

The minute-long video chronicles search terms throughout the Covid-19 pandemic and illustrates how those terms may be changing as a result of vaccinations, allowing the world to transition from virtual events to in-person gatherings.

The spot actually debuted back in March but has gained attention in recent days, following its airing during the NCAA Final Four games over the weekend.