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Google: For All You Are

Client: Google
Date: Sep 2021
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Google has launched a media campaign in the US for its new PIxel 6 and Pixel 6 Pro set to debut this fall.

Dubbed ‘FOMO,’ the campaign voices over popular viral videos like David after Dentist and Charlie the Unicorn to showcase what happens when people buy a phone just because everyone else has one. Each spot ends with the question ‘What if different could be better?’, a nod to the campaign’s manifesto film that outlines how we think phones should be.

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