Goodstuph's Pink Dot tees for World Pride Month

Date: Jun 2019
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Singapore-based social influence marketing agency Goodstuph is pledging its support for the annual Pink Dot rally by creating limited edition t-shirts and risograph prints.

Pink Dot, which advocates for diversity and LGBTQ+ rights in Singapore, solely counts on the local businesses like Goodstuph as sponsors after the government enforced a new law in 2016 that foreign business like Google need a license to be able to sponsor, publicly promote or organise members or employees to participate.

Having been a sponsor for the past three rallies, Goodstuph has decided to create and sell limited edition t-shirts and limited run of risograph prints by local print studio Knuckles & Notch to celebrate the occasion and World Pride Month. All profits will be donated to Pink Dot.

The design adapts Goodstuph’s communist-inspired brand DNA, and a pun on the Chinese words (同志们) which means “comrades” in English, as well as a slang to describe homosexuals.

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