Agency: Goodstuph
Client: Bosch
Date: Jun 2019
Your Vote
4/5
Overall Rating
3/5
Opps, please vote again
3 votes

Bosch Home Appliances is tapping on Instagram stories to challenge fans in Singapore to design their dream kitchens with Bosch’s stickers.

The German home appliances giant’s newest campaign is a follow up from its Legit Small Kitchen campaign, which encouraged consumers not to compromise on the aesthetics, quality and size of their kitchen appliances even though kitchen spaces in Singapore are small.

Created by Goodstuph, the brand challenged a couple to complete their dishes in a fully equipped legit small kitchen.

Now, an Instagram user stands to win a suite of Bosch Home Appliances and a kitchen design plan from Voila Interior Design Pte Ltd if their Instagram stickers design are picked by the brand.

Credits

Client: Bosch Home Appliances (Singapore)

Agency: GOODSTUPH

Creative Lead: Jayden Tan

Creative team: Jeremiah Tang, Kenneth Wong, Jesselyn Neo

Accounts servicing: Lee Weiling, Angela Ho

Illustrators: Soh Xing Hao, Ang Jun Zuan