Xfinity: Xfinity Reality Week by Goodby Silverstein & Partners
- Location:
Fans of reality television are just as important as football fans, according to communications provider Xfinity. That’s why ‘Xfinity Reality Week’ is being featured at a reimagined sports bar in Miami.
‘Reality Week’ a celebration of the favorite television genre, and Xfinity is offering its TV customers a new on demand destination that includes new and popular reality TV shows in one binge worthy location, including NBC’s The Titan Games, MTV’s Ex On the Beach and more.
Xfinity has also converted a popular Miami sports bar into the ‘Xfinity Reality Bar,’ and opened it to the public to feature special food and drink menus, just in time for the premiere of the season’s hottest shows. Every part of the bar experience has been designed with reality TV fans in mind, from the memorabilia – which includes items such as the duck phone used in Jersey Shore – to celebrity guest appearances by MTV’s Ex On The Beach star Chad Johnson, Bravo’s The Real Housewives of New Jersey star Margaret Josephs and other reality-TV personalities, as well as live interviews in partnership with multi-media brand, Betches, their podcast, The Betchelor, and lifestyle brand and media company, FabFitFun.
Credits
Ad Agency: Goodby Silverstein & Partners
Client: Comcast Xfinity
Executive Director, Xfinity Social Marketing: Nader Ali-Hassan
Senior Manager, Media Strategy and Planning: Justin Silva
Senior Manager, Xfinity Social Marketing: Jennifer Marder
Senior Manager, Multicultural Acquisition Marketing: Susana Regueira
Manager, Xfinity Social Marketing: Maris Howard
Community Manager, Xfinity Social Marketing: Lacey Ketchell
Specialist, Xfinity Social Marketing: Carmen Castelblanco
Creative
Chief Creative Officer: Margaret Johnson
Creative Director: Jens Waernes
Creative Director: Jon Wolanske
Creative Director: Tristan Graham
Creative Director: Felipe Lima
Art Director: Roseanne Overton
Copywriter: Kayla Lott
Designer: Maria Vaquero
Account Management
Managing Partner: Leslie Barrett
Executive Group Account Director: Chad Bettor
Account Manager: Katie Freedman
Assistant Account Manager: Sarah Thomas
Production
Director of Broadcast Production: Tod Puckett
Executive Experiential Producer: Caitlin DeAngelis
Broadcast Producer: Caroline Vassiliades
Senior Broadcast Producer: Stephanie DeNatale
Strategy
Director of Communication Strategy: Christine Chen
Group Content Strategy Director: Nick Reggars
Senior Communication Strategist: Alex Oztemel
Communication Strategist: Jacob Sperla
Junior Communication Strategist: Maddie Belt
Head of Data Research and Analytics Strategy: Margaret Coles
Director of Research and Analytics Strategy: Cassi Husain
Research and Analytics Strategist: Jack Sloman
Junior Research and Analytics Strategist: Colin Abel
Business Affairs
Director of Business Affairs: Judy Ybarra
Business Affairs Manager: Jaime Szefc
Production Company:
Goodby, Silverstein & Partners: Social Production
Executive Producer: Danielle Ricardi
Line Producer: Sarah Kallas
Associate Producer: Sammie Heaton
Director: Andrew Butte
Performics
Media Director: Erin Moulson
Senior Media Manager, Paid Social: Lauren Dubuque
Editorial: Cut + Run
Lime Studios
Mission Film & Design
Post: Creative Technology SF
Event Production: The Bait Shoppe
Event Production: Merge Studios
