Xfinity: Xfinity Reality Week by Goodby Silverstein & Partners

Client: Xfinity
Date: Jan 2019
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Fans of reality television are just as important as football fans, according to communications provider Xfinity. That’s why ‘Xfinity Reality Week’ is being featured at a reimagined sports bar in Miami.

‘Reality Week’ a celebration of the favorite television genre, and Xfinity is offering its TV customers a new on demand destination that includes new and popular reality TV shows in one binge worthy location, including NBC’s The Titan Games, MTV’s Ex On the Beach and more.

Xfinity has also converted a popular Miami sports bar into the ‘Xfinity Reality Bar,’ and opened it to the public to feature special food and drink menus, just in time for the premiere of the season’s hottest shows. Every part of the bar experience has been designed with reality TV fans in mind, from the memorabilia – which includes items such as the duck phone used in Jersey Shore – to celebrity guest appearances by MTV’s Ex On The Beach star Chad Johnson, Bravo’s The Real Housewives of New Jersey star Margaret Josephs and other reality-TV personalities, as well as live interviews in partnership with multi-media brand, Betches, their podcast, The Betchelor, and lifestyle brand and media company, FabFitFun.

Credits

Ad Agency: Goodby Silverstein & Partners

Client: Comcast Xfinity

Executive Director, Xfinity Social Marketing: Nader Ali-Hassan

Senior Manager, Media Strategy and Planning: Justin Silva

Senior Manager, Xfinity Social Marketing: Jennifer Marder

Senior Manager, Multicultural Acquisition Marketing: Susana Regueira

Manager, Xfinity Social Marketing: Maris Howard

Community Manager, Xfinity Social Marketing: Lacey Ketchell

Specialist, Xfinity Social Marketing: Carmen Castelblanco

Creative

Chief Creative Officer: Margaret Johnson

Creative Director: Jens Waernes

Creative Director: Jon Wolanske

Creative Director: Tristan Graham

Creative Director: Felipe Lima

Art Director: Roseanne Overton

Copywriter: Kayla Lott

Designer: Maria Vaquero

Account Management

Managing Partner: Leslie Barrett

Executive Group Account Director: Chad Bettor

Account Manager: Katie Freedman

Assistant Account Manager: Sarah Thomas

Production

Director of Broadcast Production: Tod Puckett

Executive Experiential Producer: Caitlin DeAngelis

Broadcast Producer: Caroline Vassiliades

Senior Broadcast Producer: Stephanie DeNatale

Strategy

Director of Communication Strategy: Christine Chen

Group Content Strategy Director: Nick Reggars

Senior Communication Strategist: Alex Oztemel

Communication Strategist: Jacob Sperla

Junior Communication Strategist: Maddie Belt

Head of Data Research and Analytics Strategy: Margaret Coles

Director of Research and Analytics Strategy: Cassi Husain

Research and Analytics Strategist: Jack Sloman

Junior Research and Analytics Strategist: Colin Abel

Business Affairs

Director of Business Affairs: Judy Ybarra

Business Affairs Manager: Jaime Szefc

Production Company:

Goodby, Silverstein & Partners: Social Production

Executive Producer: Danielle Ricardi

Line Producer: Sarah Kallas

Associate Producer: Sammie Heaton

Director: Andrew Butte

Performics

Media Director: Erin Moulson

Senior Media Manager, Paid Social: Lauren Dubuque

Editorial: Cut + Run

Lime Studios

Mission Film & Design

Post: Creative Technology SF

Event Production: The Bait Shoppe

Event Production: Merge Studios

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