Xfinity: advert-body-1 by Goodby Silverstein & Partners
- Location:
Xfinity continues its “future of awesome” brand story with a new spot from Goodby Silverstein & Partners that features Gig Speed Internet. directed by O Positive’s Jim Jenkins, and lensed by cinematographer Jeff Cronenweth.
'The Joneses' heralds the arrival of Gig speed - internet so fast every customer thinks they’ve finally gotten one up on their neighbors.
The spot is about people discovering a new power - of an entire neighborhood getting wrapped up in a game of who has the fastest network. It’s a fun story built around a the 'keeping up with the Joneses' popular phrase, but the message of empowerment - and the way each successive family shown thinks they’ve won the neighborhood - is what drives the spot.
Credits
Ad Agency: Goodby Silverstein & Partners
Client: Comcast
Client
Senior Vice President, Marketing Communications: Peter Intermaggio
Senior Vice President, Marketing Communications, Sales and Marketing: Eileen Diskin
Sr. Director, Marketing Communications: Katie Senderowitz
Sr. Director, Marketing Communications: Gina Freeland
Manager, Marketing Communications: Kaitlyn McCauley
Manager, Marketing Communications: Kristen Smith
Creative
Co-Chairman: Jeff Goodby
Co-Chairman: Rich Silverstein
Chief Creative Officer: Margaret Johnson
Creative Director: Jens Waernes
Creative Director: Jon Wolanske
Creative Director: Jeff Gillette
Associate Creative Director (Joneses): Ryan McLaughlin
Art Director: Stefan Copiz
Copywriter: Chris Ford
Copywriter: Matt Bottkol
Production
Director of Broadcast Production: Tod Puckett
Executive Broadcast Producer: James Horner
Broadcast Producer: Christina Wells
Music Supervisor: Todd Porter
Account Services
Managing Partner: Leslie Barrett
Group Account Director: Michael Crain
Account Director: Rachel Fagin
Account Director: Melody Cheung
Account Manager: Rosie Breen
Account Manager: Ariel Berk
Assistant Account Manager: Chris Brandus
Brand and Communication Strategy
Group Brand Strategy Director: John Thorpe
Brand Director: Evan Hunerberg
Business Affairs
Director of Business Affairs: Judy Ybarra
Business Affairs Manager: Annie Holmgren
Production Company- O Postive
Director: Jim Jenkins
Director of Photography: Jeff Cronenweth
Production Designer: Jason Edmonds
Line Producer: Marc Grill
Executive Producer: Ralph Laucella
Editorial- HutchCo Technologies
Editor: Jim Hutchins
Assistant Editor: Patrick O’Leary
Executive Producer: Jane Hutchins
Online & FX- The Mill
Executive Producer: Enca Kaul/Thatcher Peterson
Senior Producer: Hillary Thomas
Coordinator: Chaz Pizani
Lead Flame: Tara DeMarco
Flame Artist: Jale Parsons
Telecine: Company 3
Colorist: Dave Hussey
Executive Producer: Liza Kerlin
Music
Marmoset Music
Director of Music Supervision: Eric Nordby
Executive Producer: Katy Davidson and Tim Shrout
Mix: Lime Studios
Sound Engineer: Rohan Young
Assistant Engineer: Ben Tomastik
Executive Producer: Susie Boyaja