Xfinity: Rendezvous by Goodby Silverstein & Partners

Client: Xfinity
Date: Aug 2019
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Created by Goodby Silverstein & Partners, the 60-second TV commercial, 'Rendezvous,' harks back to classic John Hughes movies and features the challenges of a wannabe Romeo sneaking into the bedroom window of his Juliet. In fact, it was shot at Ferris Bueller’s house. But in a modern twist, our young teen is defeated by a vigilant father and his Xfinity xFi app that’s notified him when a new device has joined.

Todd Arata, senior vice-president of brand marketing at Xfinity said: “Whether you’re a parent or a teenager, this timeless story is one we can all relate to. And with the xFi app we’ve made it even easier for you to control your home WiFi so surprises like our Romeo here are a thing of the past.”

So a word of warning to future suitors - maybe leave your mobile phone in the car next time.

Credits

Ad Agency: Goodby Silverstein & Partners

Client: Comcast

Comcast

Senior Vice President of Brand Marketing & Communications: Peter Intermaggio

Senior Vice President of Brand Marketing: Todd Arata

Vice President of Brand Marketing: Dustin Hayes

Senior Director, Brand and Experiential Marketing: Rose Holden

Sr. Specialist, Brand Marketing & Communications: Victoria Cianciulli

Creative

Co-Chairman: Jeff Goodby

Chief Creative Officer: Margaret Johnson

Executive Creative Director: Jim Elliott

Creative Director: Tristan Graham

Creative Director: Felipe Lima

Copywriter: Theo Bayani

Art Director: Miguel Gonzalez

Copywriter: Jonathan Pelleg

Art Director: Jeff Fang

Production

Executive Producer: James Horner

Senior Producer: Tess Kenner

Account Services

Executive Group Account Director: Chad Bettor

Account Director: Rachel Fagin

Account Manager: Lauren Berry

Assistant Account Manager: Sara Jane Stephens

Strategy

Director of Brand Strategy: John Thorpe

Director of Communications: Meredith Vellines

Business Affairs

Director of Business Affairs: Judy Ybarra

Associate Business Affairs Manager: Stuart Pidrak

Production Company

Company Name: MJZ

Director: Nick Ball

Executive Producer: Emma Wilcockson

Producer: Karen Chen

Director of Photography: Mihai Malaimare Jr.

Production Designer: Jamie Vickers

Editorial

Editorial: Final Cut

Executive Producer: Suzy Ramirez

Senior Producer: Ana Orrach

Editor: Crispin Struthers

Assistant Editor: Evan Bleustein

Assistant Editor: Dillon Stoneburner

Sound Design and Mix:

Lime Studios

Sound Engineer: Joel Waters

Assistant Sound Engineer: Enrique Salgado

Executive Producer: Susie Boyajan

Senior Producer: Kayla Phungglan

Finishing/VFX:

Company name: The Mill

Director of Production: Enca Kaul

Senior Producer: Erin Hicke

Coordinator: Will Tyler

Coordinator: Sean Tomek

On Set Supervisor: Alex Candlish

VFX Supervisor: Tim Rudgard

2D Lead Artist/ Finishing Artists: Adam Lambert, Tim Robbins, Scott Johnson

2D Artists: Yukiko Ishiwata

Colorist: Adam Scott

Executive Producer Color: Linda Jackson

Color Coordinator: Jessica Amburgey

Color Assists: Gemma Parr

Music

Music Company: Songs for Film & T.V.

Music Supervisor: David Fisher

Song: “Go Where My Baby Lives” by The Strollers

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