Xfinity: Rendezvous by Goodby Silverstein & Partners
- Location:
Created by Goodby Silverstein & Partners, the 60-second TV commercial, 'Rendezvous,' harks back to classic John Hughes movies and features the challenges of a wannabe Romeo sneaking into the bedroom window of his Juliet. In fact, it was shot at Ferris Bueller’s house. But in a modern twist, our young teen is defeated by a vigilant father and his Xfinity xFi app that’s notified him when a new device has joined.
Todd Arata, senior vice-president of brand marketing at Xfinity said: “Whether you’re a parent or a teenager, this timeless story is one we can all relate to. And with the xFi app we’ve made it even easier for you to control your home WiFi so surprises like our Romeo here are a thing of the past.”
So a word of warning to future suitors - maybe leave your mobile phone in the car next time.
Credits
Ad Agency: Goodby Silverstein & Partners
Client: Comcast
Comcast
Senior Vice President of Brand Marketing & Communications: Peter Intermaggio
Senior Vice President of Brand Marketing: Todd Arata
Vice President of Brand Marketing: Dustin Hayes
Senior Director, Brand and Experiential Marketing: Rose Holden
Sr. Specialist, Brand Marketing & Communications: Victoria Cianciulli
Creative
Co-Chairman: Jeff Goodby
Chief Creative Officer: Margaret Johnson
Executive Creative Director: Jim Elliott
Creative Director: Tristan Graham
Creative Director: Felipe Lima
Copywriter: Theo Bayani
Art Director: Miguel Gonzalez
Copywriter: Jonathan Pelleg
Art Director: Jeff Fang
Production
Executive Producer: James Horner
Senior Producer: Tess Kenner
Account Services
Executive Group Account Director: Chad Bettor
Account Director: Rachel Fagin
Account Manager: Lauren Berry
Assistant Account Manager: Sara Jane Stephens
Strategy
Director of Brand Strategy: John Thorpe
Director of Communications: Meredith Vellines
Business Affairs
Director of Business Affairs: Judy Ybarra
Associate Business Affairs Manager: Stuart Pidrak
Production Company
Company Name: MJZ
Director: Nick Ball
Executive Producer: Emma Wilcockson
Producer: Karen Chen
Director of Photography: Mihai Malaimare Jr.
Production Designer: Jamie Vickers
Editorial
Editorial: Final Cut
Executive Producer: Suzy Ramirez
Senior Producer: Ana Orrach
Editor: Crispin Struthers
Assistant Editor: Evan Bleustein
Assistant Editor: Dillon Stoneburner
Sound Design and Mix:
Lime Studios
Sound Engineer: Joel Waters
Assistant Sound Engineer: Enrique Salgado
Executive Producer: Susie Boyajan
Senior Producer: Kayla Phungglan
Finishing/VFX:
Company name: The Mill
Director of Production: Enca Kaul
Senior Producer: Erin Hicke
Coordinator: Will Tyler
Coordinator: Sean Tomek
On Set Supervisor: Alex Candlish
VFX Supervisor: Tim Rudgard
2D Lead Artist/ Finishing Artists: Adam Lambert, Tim Robbins, Scott Johnson
2D Artists: Yukiko Ishiwata
Colorist: Adam Scott
Executive Producer Color: Linda Jackson
Color Coordinator: Jessica Amburgey
Color Assists: Gemma Parr
Music
Music Company: Songs for Film & T.V.
Music Supervisor: David Fisher
Song: “Go Where My Baby Lives” by The Strollers