Xfinity: Project Dead Zone by Goodby Silverstein & Partners

Client: Xfinity
Date: Oct 2018
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Following up on the Tuesday, October 16 live Twitter event, where Comcast installed a one-of-a-kind mesh wi-fi network in the Winchester Mystery House, a 24,000-square-foot maze-like mansion with 160 rooms, 2,000 doors and 10,000 windows that’s renowned for its odd architectural design and history of paranormal activity, a spooky film was created by Goodby Silverstein & Partners.

The mesh network, which used Xfinity gigabit Internet and a new wi-fi system that included xFi Gateways and xFi Pods, was built to power Xfinity’s 'Project Dead Zone,' the first live paranormal investigation of the largest haunted house in America, controlled by an audience on Twitter.

During the live stream, a team of paranormal investigators entered the house to uncover what had been causing a recent spike in paranormal sightings. The live audience helped them navigate through the many doors and passageways in real time. 30-minutes in, things took an interesting twist as the house appeared to become possessed and began pulling the team apart, causing panic which you’ll have to tune into. The end result was an elaborate piece of theater put on by Xfinity and GS&P.

Credits

CLIENT: Comcast / Xfinity

Senior Vice President, Marketing Communications: Peter Intermaggio

Senior Vice President, Brand Marketing: Todd Arata

Vice President, Marketing Communications: Dustin Hayes

Executive Director, Social Marketing: Nader Ali Hassan

Senior Director, Media Strategy & Planning: Sumana Rajagopal

Director, Marketing Communications: Catherine Huffman

Senior Manager, Media Strategy & Planning: Justin Silva

Manager, Social Marketing: Maris Howard

Manager, Media Strategy & Planning: Megan Kiniry

Specialist, Social Marketing: Lacey Ketchell

AGENCY: Goodby Silverstein & Partners

Co-Chairmen: Jeff Goodby and Rich Silverstein

Chief Creative Officer: Margaret Johnson

Creative Director: Jens Waernes

Creative Director: Jon Wolanske

Assoc. Creative Director: Maria Lee

Assoc. Creative Director: Justin Ralph

Art Director: Jasper Yu

Copywriter: Danielle Gasbarro

Dir of Prod, Assoc. Partner: Tod Puckett

Executive Producer: Joshua Greenberg

Associate Producer: Josh Goldberg

Director of Brand Strategy: John Thorpe

Group Account Dir: Chad Bettor

Account Director: Georgia Newton

Account Manager: Madison Whitley

Asst. Account Manager: Carmen Guan

Asst. Account Manager: Kate Alders

Dir of Comm Strategy: Maren Severtson

Jr. Comm Strategy: Maddie Belt

Research & Analytics Director: Cassi Hussain

Sr. Research & Analytics Strategist: Alex Ufen

Research & Analytics Strategist: Danielle Maingot

Director of Business Affairs: Judy Ybarra

Business Affairs Manager: Jaime Szefc

Production Company: Media Monks

COO: Wesley Ter Haar

Managing Dir LA: Olivier Koelemij

Writer/Creative Director: Jason Zada

Writer: Tim Immordino

DoP/Broadcast Dir: Lewis Smithingham

Live Broadcast Partner: 30 Ninjas

Live AD: David Churchill Viste

Executive Producer: Kelly Kandle

Producer: Theresa Marth

Digital Assets: Alfredo Rivera

Online Assets: Joey Serxner

Sound Designer: Tim Gedemer

Assistant Sound Designer: Julian Aicholz

On-Set Mixer: Ben Adams

Editing Company: Whitehouse Editorial

Editor: James Dierx

Executive Post Producer: Joanna Manning

Post Producer: Sasha Grubor

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