Xfinity: Project Dead Zone by Goodby Silverstein & Partners
- Location:
Following up on the Tuesday, October 16 live Twitter event, where Comcast installed a one-of-a-kind mesh wi-fi network in the Winchester Mystery House, a 24,000-square-foot maze-like mansion with 160 rooms, 2,000 doors and 10,000 windows that’s renowned for its odd architectural design and history of paranormal activity, a spooky film was created by Goodby Silverstein & Partners.
The mesh network, which used Xfinity gigabit Internet and a new wi-fi system that included xFi Gateways and xFi Pods, was built to power Xfinity’s 'Project Dead Zone,' the first live paranormal investigation of the largest haunted house in America, controlled by an audience on Twitter.
During the live stream, a team of paranormal investigators entered the house to uncover what had been causing a recent spike in paranormal sightings. The live audience helped them navigate through the many doors and passageways in real time. 30-minutes in, things took an interesting twist as the house appeared to become possessed and began pulling the team apart, causing panic which you’ll have to tune into. The end result was an elaborate piece of theater put on by Xfinity and GS&P.
Credits
CLIENT: Comcast / Xfinity
Senior Vice President, Marketing Communications: Peter Intermaggio
Senior Vice President, Brand Marketing: Todd Arata
Vice President, Marketing Communications: Dustin Hayes
Executive Director, Social Marketing: Nader Ali Hassan
Senior Director, Media Strategy & Planning: Sumana Rajagopal
Director, Marketing Communications: Catherine Huffman
Senior Manager, Media Strategy & Planning: Justin Silva
Manager, Social Marketing: Maris Howard
Manager, Media Strategy & Planning: Megan Kiniry
Specialist, Social Marketing: Lacey Ketchell
AGENCY: Goodby Silverstein & Partners
Co-Chairmen: Jeff Goodby and Rich Silverstein
Chief Creative Officer: Margaret Johnson
Creative Director: Jens Waernes
Creative Director: Jon Wolanske
Assoc. Creative Director: Maria Lee
Assoc. Creative Director: Justin Ralph
Art Director: Jasper Yu
Copywriter: Danielle Gasbarro
Dir of Prod, Assoc. Partner: Tod Puckett
Executive Producer: Joshua Greenberg
Associate Producer: Josh Goldberg
Director of Brand Strategy: John Thorpe
Group Account Dir: Chad Bettor
Account Director: Georgia Newton
Account Manager: Madison Whitley
Asst. Account Manager: Carmen Guan
Asst. Account Manager: Kate Alders
Dir of Comm Strategy: Maren Severtson
Jr. Comm Strategy: Maddie Belt
Research & Analytics Director: Cassi Hussain
Sr. Research & Analytics Strategist: Alex Ufen
Research & Analytics Strategist: Danielle Maingot
Director of Business Affairs: Judy Ybarra
Business Affairs Manager: Jaime Szefc
Production Company: Media Monks
COO: Wesley Ter Haar
Managing Dir LA: Olivier Koelemij
Writer/Creative Director: Jason Zada
Writer: Tim Immordino
DoP/Broadcast Dir: Lewis Smithingham
Live Broadcast Partner: 30 Ninjas
Live AD: David Churchill Viste
Executive Producer: Kelly Kandle
Producer: Theresa Marth
Digital Assets: Alfredo Rivera
Online Assets: Joey Serxner
Sound Designer: Tim Gedemer
Assistant Sound Designer: Julian Aicholz
On-Set Mixer: Ben Adams
Editing Company: Whitehouse Editorial
Editor: James Dierx
Executive Post Producer: Joanna Manning
Post Producer: Sasha Grubor
