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The Unacceptable Acceptance Letters: The Unacceptable Acceptance Letters by Goodby Silverstein & Partners

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In partnership with production company Prettybird and nonprofit UltraViolet, GS&P has launched a campaign called 'Unacceptable Acceptance Letters' that aims to raise awareness of campus rape during April's Sexual Assault Awareness Month. In a series of videos, young men and women are filmed while opening their college acceptance letters, a moment that is supposed to be celebratory for most students. Yet each video takes a dark turn once the students begin to read their acceptance letters aloud to family and friends, since the colleges bluntly describe in the letters how each particular student will become a victim of sexual assault once they get to campus. For example, one video featuring a young woman named Ms. Karthers features her as she reads a letter from a college that states, "We are delighted that you have chosen us, but we won't choose to protect you from your rapist this coming fall. We will only suspend him for a single day, then you're on your own." According to GS&P, the goal of the campaign is to "raise awareness of this issue and inspire students, parents and the public to demand their colleges and universities act to protect their students." Print ads are running in the Harvard Crimson and USA Today. The campaign is housed at dontacceptrape.com and supporters are encouraged to use the hashtag #DontAcceptRape.

Credits

Co-Chairmen: Jeff Goodby and Rich Silverstein

Executive Creative Director/Partner: Margaret Johnson

Creatives: Laura Petruccelli, Rohan Cooke

Designer: Todd King

Director of Broadcast Production: Tod Puckett

Executive Broadcast Producer: Hilary Coate

Director of Graphic Services: Jim King

Associate Technology Director: Andre Cardozo

Retouching: Quinn Gravier

Account Director: Cassi Norman

Director of Brand Strategy: Bonnie Wan

Director of Communications: Meredith Vellines

Sr. Communications Strategist: Caitlin Neelon

Brand Strategist: Gabriella Svensk

Business Affairs Manager: Heidi Killeen

Production Company: PRETTYBIRD

Executive Producer: Kerstin Emhoff, Suzanne Hargrove

Associate Producer: Nick Miller

Producer: Nathan Scherrer

Director: Brewer

Editorial: Cut + Run

Executive Producer: Deanne Mehling

Editor: Christopher Kasper

Finish: Spy Post

Executive Producer: Lori Joseph

Colorist: Chris Martin

Music: Yessian

Composer: David Gold

Mix: One Union

End Treatment Graphics: eLevel

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