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High performance bicycle brand Specialized and San Francisco agency GS&P have unveiled a film that aims to educate parents, teachers and doctors about the benefits that cycling can provide to children with ADHD.

Credits

Co-Chairman: Rich Silverstein

Creative Director: Roger Baran

Creative Director: Sam Luchini

Art Director: Nando Sperb

Copywriter: Caroline Cappelli

Production

Director of Production: Tod Puckett

Executive Producer: Benton Roman

Account Services

Group Account Director: Michael Crain

Account Manager: Evan Rowley

Assistant Account Manager: Chris Brandus

Brand and Communication Strategy

Deputy Director of Brand Strategy: James Thorpe
Director of Communications: Meredith Vellines

Senior Communication Strategist: Caitlin Neelon

Junior Brand Strategist: Madison Cameron

Business Affairs

Director of Business Affairs: Judy Ybarra

Senior Business Affairs Manager: Heidi Killeen

Production Company

Company name: Tonic Films

Director: Johnny Green

Executive Producer: Susan Neill

Line Producer: Arturo Arroyo

Director of Photography: Michael Gioulakis

Production Designer: Monica Bidault

Editorial Company

Company name: Work Editorial

Editor: Neil Smith

Cutting Assistants: Keith Hamm, Ellie McNaughtan

Executive Producer: Marlo Baird

Producer: Brandee Probasco

Color

Company name: Company 3

Colorist: Sofie Borup

Color Producer: Alexandra Lubrano

VFX

Company name: The Mill LA

VFX Supervisor /2D Lead Artist: Tim Rudgard,

VFX Supervisor/ 3D Lead Artist: Felix Urquiza

2D Artists: Ashley Forbito, Jake Albers, Jeff Langlois, Brett Lopinksy, Matthew Dobrez, Becky Porter, Bill Higgins, John Shirley

3D Lighting Lead: Tom Graham,

3D Artists: Juan Zavala, Juan Salazar, Katie Yoon, Daniel Soo, Jacob Bergman, Katie Yancie, Nole Murphy, Mathew longwell, Bridget Warrington

Design: Greg Park, Sasha Vinogradova, Patrick Kipper

Senior Producer: Erin Hicke,

Producer: Sumer Zuberi

Production Coordinator: Sardor Kaziyev

Art Support: Bradley Rhone and Gary Marschka

Original Music & Sound Design

Company name: Q Department

Mix

Company name: Lime

Mixer: Rohan Young

Executive Producer: Susie Boyajan