The Drum Awards for Agency Business 2022

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Client: Sonic
Date: Apr 2016
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Sonic has partnered with Goodby Silverstein & Partners to create square milkshakes specifically designed for Instagram. The fast-food chain has partnered with chef Christine Flynn, @ChefJacquesLaMerde, to create the shakes. Using Instagram's 'Shop Now' geo-targeted sponsored ads, festival-goers at Coachella will have the chance to order the shakes and sample them on the spot. Sonic is encouraging samplers to share their 'Square Shakes' on Instagram. The Instagram campaign will take place at Coachella on April 16, where attendees can try the brand's new 'Creamery' flavors including Vanilla Bean, Buttered Toffee, Dark Chocolate, and Bourbon Brown Sugar.

Credits

Co-Chairman: Jeff Goodby and Rich Silverstein

Executive Creative Director: Margaret Johnson

Creative Director: Jon Wolanske

Associate Creative Director: Tristan Graham

Creative: Rohan Cooke

Creative: Laura Petruccelli

Content Creative: Quinn Gravier

Designer: Todd King

Director of Interactive Producer: Margaret Brett-Kerns

Executive Producer, Director of Graphic Services: Jim King

Senior Interactive Producer: Danielle Riccardi

Senior Print Producer and Art Buyer: Noah Dasho

Director of Experiential, Music Supervisor: Todd Porter

Interactive Producer: Severin Sauliere

Content Producer: Isaak Le

Technology Director: Mike Kellogg

Associate Technology Director: Andre Cardozo

Post Production: E Level Films

Director of E Level: PJ Koll

Post Producer: Jack Whalen

Editor: Erik Johnson

Assistant Editor: Lori Arden

Motion Graphics Creative Director: Mike Landry

Motion Graphics Artists: Nathan Shipley, Chad Ford, Anthony Enos, Ratha Nou, Alec Cummings

Color: Fabio Benedetto

Music: Nic DeMatteo

Story Board Artist: Steph Sanchez

Group Account Director: Leslie Barrett

Account Director: Jenna Duboe

Account Manager: William de Ryk

Culinary Artist: Christine Flynn (Chef Jacques la Merde)

Food Artist Manager: Brandon Rosenblatt

Photography Studio: Dwight Eschliman Photography

Photographer/Director: Dwight Eschliman

DP: Charley Weston

Producer: Jamie Antonioli

Food Stylist: Karen Eva