The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Client: Sodastream
Date: Jan 2020
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For the first time since 2014, SodaStream, the global sparkling water brand working to reduce single-use plastic waste, will be back at the Big Game. The brand's 74-second version of the spot takes viewers on a journey to find water on Mars and features a cameo by Bill Nye.

SodaStream will use the biggest commercial stage of the year to show consumers the new way to make fresh, sparkling water in seconds at home. Developed by Goodby Silverstein & Partners, the 30-second spot will air after half time, immediately prior to the third quarter, and has been directed by the Academy Award-nominated film director Bryan Buckley. He is joined by director of photography, Rodrigo Preito, who just received his third Oscar nomination for Martin Scorsese’s ‘The Irishman.’ Beloved scientist Bill Nye and Alyssa Carson, the youngest astronaut training to be part of the first manned mission to Mars, are guest stars in the spot.

Nye, the chief executive of The Planetary Society, has been extremely vocal about his passion to help the environment. Carson is an 18-year-old astrobiology student with a pilot’s license and certification to go to space. She plans to be among the first crewed mission to Mars.

SodaStream is doubling down on the planetary fun by calling upon residents of the aptly named town of Mars, Pennsylvania on game day. Mars residents who tweet at SodaStream on 2 February will receive a free SodaStream so they can make fresh sparkling water anytime.

A teaser showed Nye sitting at his desk saying that exploring Mars is a worthy venture, but sending humans there is still far off. Then, someone off camera says something and Nye, surprised, says he may be wrong. Text then states, "Something big is bubbling."


Goodby Silverstein & Partners